© Eva-Maria Gebhardt
Prof.in Dr.in Yvonne Zajontz
„The academic world needs more than excellence – it needs diversity. I am committed to ensuring that women – from students to experienced experts – visibly shape change with their expertise.“
My work
- Professor of Marketing at the DHBW Heilbronn
- Head of Business Administration Service Management/Media, Sales and Communication
- Senator
My professional background
- Studies at the University of Trier: Business Administration, Ethnology, Economic Geography
- PhD in Economic Geography at the Institute of Human Geography at Goethe University Frankfurt/Main
My statement
This statement is shared by the woman featured and offers a personal and authentic insight into the thoughts, experiences, and perspectives that shape her professional journey.
The Change & Mindset theme explores how she experiences change, how she helps shape it, and what keeps her grounded in challenging moments.
The following statement captures her reflections on the topic of CHANGE & MINDSET:
„For me, change means actively developing structures and translating attitude into concrete action – in the academic world and in the regional ecosystem. Excellence alone is not enough – fair framework conditions and visibility are just as crucial. I consciously oppose role models and advocate that women – from students to experienced experts – naturally develop space, voice and impact. Visible role models open up new paths in this regard.“
Networks
- leichstellungsbeauftragte der DHBW Heilbronn
- strategische Leitung WoMent an der DHBW Heilbronn
- Vorständin Verein für Zukunftsvisionen e.V.
- Beirat der Führungsfrauen Region Heilbronn
- Vorständin Marketing Club Region Stuttgart Heilbronn
- Advisory Board Ecole 42
- Vorsitzende des Programmbeirats von Radio TON-Regional Hörfunk GmbH & Co. KG
- Vorständin Stadtinitiative Heilbronn e.V.
- Mentorin in Traumberuf Professorin Plus