© Eva-Maria Gebhardt
Prof.in Dr.in Yvonne Zajontz
„The academic world needs more than excellence – it needs diversity. I am committed to ensuring that women – from students to experienced experts – visibly shape change with their expertise.“
My work
- Professor of Marketing at the DHBW Heilbronn
- Head of Business Administration Service Management/Media, Sales and Communication
- Senator
My professional background
- Studies at the University of Trier: Business Administration, Ethnology, Economic Geography
- PhD in Economic Geography at the Institute of Human Geography at Goethe University Frankfurt/Main
My statement
This statement is shared by the woman featured and offers a personal and authentic insight into the thoughts, experiences, and perspectives that shape her professional journey.
The Change & Mindset theme explores how she experiences change, how she helps shape it, and what keeps her grounded in challenging moments.
The following statement captures her reflections on the topic of CHANGE & MINDSET:
„For me, change means actively developing structures and translating attitude into concrete action – in the academic world and in the regional ecosystem. Excellence alone is not enough – fair framework conditions and visibility are just as crucial. I consciously oppose role models and advocate that women – from students to experienced experts – naturally develop space, voice and impact. Visible role models open up new paths in this regard.“
Networks
- Equal Opportunities Officer of the DHBW Heilbronn
- Strategic Management WoMent at DHBW Heilbronn
- Board member of the Association for Future Visions e.V.
- Network of Leadership Women in the Heilbronn area
- Board Member Marketing Club Region Stuttgart Heilbronn
- Advisory Board Ecole 42
- Chairwoman of the Programme Advisory Board of Radio TON-Regional Hörfunk GmbH & Co. KG
- Board Member Stadtinitiative Heilbronn e.V.
- Mentor in Dream Job Professor Plus
